Books Are A Business

Authors…

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Authors

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  • Week 1  | Book Basics:  Publishing Stats/terms /Building the Author Brand (Personal vs. Business)
  • Week 2  | Book Branding:  4 Steps to Building Your Brand / Name Recognition, Image, Positioning and Brand Promise
  • Week 3  | Promotion with a Purpose:  Marketing vs. Advertising / Marketing Mistakes / Social Media / Promotional Tools
  • Week 4  | Before The Launch:  10 Things You Must Have Before The Book Launch Week
  • Week 5  | Party with a Purpose:  Planning for the Book Launch / Set Up for Success (Book Release Part Essentials)
  • Week 6  | Media:  Media Mistakes / Dealing with print, radio, TV/ Finding a Media Mentor
  • Week 7  | Distribution:  Channels Websites / Partnerships /Collaborations/ Gifts
  • Week 8 | Money Matters:  Developing a Marketing Plan / Payments / Discounts / Record Keeping / Tax Write Offs

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